Our solution improves the Return on Investment (ROI) of each advertising campaign by optimizing each user-specific ad placement bid for each impression in real time by leveraging machine learning algorithms to predict the user’s engagement (which starts with a click, yielding conversions and customer loyalty). It takes advantage of advances in Deep Learning to better exploit the data and generalize to new configurations of input variables, even though the vast majority of the observations appear non-informative (no click or conversion) from the point of view of a purely supervised predictor.
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